As the first hotel of this brand in the GSH portfolio, the voco Prater Vienna by IHG will be launched in the third quarter of 2023


Munich, February 01, 2023 - Stylish, elegant and centrally located, Munich-based umbrella company Gorgeous Smiling Hotels will open the new voco Prater Vienna by IHG in the third quarter of this year following extensive renovations. Formerly operated as Austria Trend Hotel Lassalle Wien, the design-oriented full-service property at Engerthstrasse 173-175 will have 141 rooms, including three suites with living and sleeping areas, meeting facilities and an outdoor terrace with F&Barea. For sports enthusiasts, there is also a state-of-the-art gym. Following the brand's launch in 2018, voco is considered InterContinental Hotels Group's fastest growing global brand. There are currently 41 existing voco hotels in 25 countries with a total of 9,908 rooms and 34 more hotels in the pipeline.

The premium lifestyle brand voco Hotels is known for stylish, modernly designed hotels in top locations, attentive service, thoughtful amenities in the rooms and an enjoyable F&Boffer. For a business trip as well as for a city break with friends or family, the hotels are ideally suited as a starting point with a feel-good factor. In addition, their flexible event offerings make them ideal locations for meetings, team-building measures and private celebrations of all kinds. voco Hotels was voted the world's leading premium hotel brand at the 2021 World Travel Awards.

"We are very excited to open voco Prater Vienna by IHG, the first hotel of the renowned premium lifestyle brand in the Austrian capital, paying tribute to our strategy of sustainable use of existing properties", said Edwin Jebbink, Managing Director and COO Gorgeous Smiling Hotels.

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Brands by Gorgeous Smiling Hotels

As an independent brand in the midscale segment, Arthotel ANA developed within a very short time into a popular hotel brand with special services, features and locations in first-class city locations. Whether as a glamorous hotspot in downtown Leipzig or as a serviced apartment such as ANA Living by Arthotel ANA in Augsburg, Oberhausen or Stuttgart - at Arthotel ANA, comfort, state-of-the-art technology and stylish design that ensures well-being go hand in hand. This makes GSH 's concepts suitable for both existing conversions and new buildings. The serviced apartments of the ANA Living by Arthotel ANA brand, on the other hand, were designed for long-term guests. Similar to Arthotels ANA, the focus here is on services, furnishings and contemporary design in the midscale segment. In addition, the Arthotel ANA brand itself also acts as a franchisor.


As another brand, Rilano Hotels & Resorts stand for timeless elegance and style, high service quality and integration of the latest technologies. The name Rilano combines the best of three countries with a great tradition of hospitality: Italy as a symbol of lightness and joie de vivre, America as the country of origin of state-of-the-art technologies and high service standards, and domestic German roots symbolising reliability and quality.


About Gorgeous Smiling Hotels: 

As the holding company, GSH coordinates development, yield management, purchasing and sales as well as the marketing of the operating companies and all legal matters under one umbrella. Franchise partners of the GSH Group include global players such as InterContinental Hotels Group, Hilton and Wyndham, whose brands have been successfully adapted for the European market. As a result, the portfolio currently comprises around 41 leased operations and more than 20 management operations, ranging from midscale hotels and serviced apartments to upscale star hotels.

The Group is expanding particularly strongly in Germany, Austria, Switzerland and the Netherlands - further expansion plans for Europe are already in place.


Press Contact Gorgeous Smiling Hotels: 

Michaela Rosien PR, Michaela Rosien, Sankt Anna Platz 1a, D-80538 Munich

T +49-173-29 177 92, e-mail,,