Not far from the main station and the castle park, the Arthotel ANA Regensburg - a new style domicile - opens today with 96 rooms, the famous ANA breakfast and many inclusive services.


Munich, August 16, 2022 - Hip interiors, top services and lots of extras at wallet-friendly prices: That's what Arthotel ANA, the contemporary-young city hotel brand of Gorgeous Smiling Hotels, stands for. The youngest hotel in the DACH region opens today, right in the historic heart of Regensburg; within walking distance of many of the city's sights and culinary temptations. In addition to the typical ANA design concept, which has been individually developed for each location, city travelers can expect modern comfort with a feel-good guarantee. For example, ANA guests can enjoy their favorite coffee as often and whenever they like, explore the city on the Danube on hotel bicycles, and surf the high-speed WLAN around the clock - all at no extra charge. 



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History, style, joie de vivre - a tribute to Emperor Marcus Aurelius

The Arthotel ANA Aurelius is a reminiscence of the city's founder, philosopher and Roman emperor Marcus Aurelius. In the midst of the UNESCO World Heritage protected Old Town, it sensitively combines modern times and history, because the 96-room hotel was implemented as a sensitive conversion of the existing building, adapted to the cityscape. The Danube is just a few minutes' walk away, as are Thurn und Taxis Castle, the Iron Bridge and Porta Praetoria. The rooms in the Standard and Superior categories are fully air-conditioned and comfortably furnished. The harmonious interior concept plays with light tones ranging from delicate green to soft pastel brown; the beds are high-quality and comfortable, the bathrooms floor-heated and spacious. The amenities also include a smart TV, a desk with seating as well as an electric kettle and a safe. For the brand-typical enjoyable start to the day, the good-humored team serves the legendary ANA breakfast every morning with a lavish buffet and a tempting front cooking station.


A home base to feel good, a city to discover

Like the stylish rooms, the small, fine lobby of the Arthotel ANA Aurel is an extremely comfortable place to linger. Tastefully designed with many loving design features, this is the perfect place to enjoy your favorite coffee, read a book or work in peace and quiet. And when you leave this intimate and communicative refuge, you are immediately in the heart of charming Regensburg. Because in the city on the Danube, the distances are short, whether for shopping or sightseeing. In addition to the many cultural highlights, there are also numerous restaurants within walking distance, such as the legendary Regensburger Weissbräuhaus with its upscale traditional cuisine.


The ideal location - whether for business or leisure

With its pole position in the middle of Regensburg's old town, the new Arthotel ANA Aurel is not only ideal for exploring the city; it is also easily accessible. Arriving by train is ideal and environmentally friendly, as Regensburg's main train station is only a five-minute walk away. And the new feel-good hotel is also well connected by car or plane, thanks to the nearby A93 motorway.


Frank Metlicar, Head of Operations South of Gorgeous Smiling Hotels about the new addition: "We couldn't wait to open the Arthotel ANA Aurel in Regensburg for our guests. The attractive location and historical scenery of Regensburg are made for the brand. A place with its very own, unmistakable charm."


Andreas Giannopoulos, Head of Sales & Marketing, adds: "The Arthotel ANA Aurel combines personality and warmth with professionalism; you immediately feel at home. That's perfect for exploring the city in a relaxed way - but also essential when traveling for business. After all, a basic sense of well-being like that makes us all work better. That goes for our employees, too, by the way."


Prices and booking

The standard room including breakfast and all extras can be booked from 79 euros night; the superior room from 99 euros. Travelers can get the best price via the hotel's own booking channels at


Brands by Gorgeous Smiling Hotels

As an independent brand in the design midscale segment, Arthotel ANA developed within a very short time into a popular hotel brand with special services, features and locations in first-class city locations. Whether as a glamorous hotspot in downtown Leipzig or as a serviced apartment such as ANA Living by Arthotel ANA in Augsburg, Oberhausen or Stuttgart - at Arthotel ANA, comfort, state-of-the-art technology and stylish design that ensures well-being go hand in hand. This makes GSH 's concepts suitable for both existing conversions and new buildings. The serviced apartments of the ANA Living by Arthotel ANA brand, on the other hand, were designed for long-term guests. Similar to Arthotels ANA, the focus here is on services, furnishings and contemporary design in the midscale segment. In addition, the Arthotel ANA brand itself also acts as a franchisor.


As another brand, Rilano Hotels & Resorts stand for timeless elegance and style, high service quality and integration of the latest technologies. The name Rilano combines the best of three countries with a great tradition of hospitality: Italy as a symbol of lightness and joie de vivre, America as the country of origin of state-of-the-art technologies and high service standards, and domestic German roots symbolising reliability and quality.


About Gorgeous Smiling Hotels: 

As an umbrella company, GSH coordinates development, yield management, purchasing and sales as well as the marketing of the operating companies and all legal matters under one umbrella. Franchise partners of the GSH Group are, for example, global players such as InterContinental Hotels Group, Hilton or Wyndham, whose brands are successfully adapted for the European market. Thus, the portfolio currently ranges from around 40 management operations and more than 20 franchise operations, from budget hotels to serviced flats to the upscale star hotel industry.

The Group is expanding particularly strongly in Germany, Austria, Switzerland and the Netherlands - further expansion plans for Europe are already in place.


Press Contact Gorgeous Smiling Hotels: 

Michaela Rosien PR, Michaela Rosien, Sankt Anna Platz 1a, D-80538 Munich

T +49-173-29 177 92, e-mail,,