Munich, November 7, 2022 - Already a neuralgic point in the hospitality industry, purchasing has become even more important in recent months. Because the procurement of goods has not only become more uncertain as a result of the current crises; a clever and forward-looking strategy is also absolutely essential from an economic point of view. To further develop this for the group is one of the main functions of Kerstin Königer - the latest reinforcement of the GSH Head Office in Munich. The experienced purchaser and hospitality insider was most recently head of department in strategic purchasing at DO&CO Service GmbH. She took her place at the fast-growing Gorgeous Smiling Hotels at the beginning of October.


The strategic orientation in purchasing for the entire group, process optimization as well as the development and implementation of a procurement strategy and the topic of sustainability in purchasing - these are all tasks that Kerstin Königer took on at GSH at the beginning of the month. And she should be more than equal to them, as a glance at the curriculum vitae of the determined woman from Munich shows. The trained chef with a knack for calculating and negotiating has not only spent years in Europe's top kitchens. Since moving into purchasing, she has also learned from the best here, for example at the Bayerischer Hof Hotel and the globally active DO&CO Group.


CFO and Co-Managing Director of Gorgeous Smiling Hotels, Marco El Manchi: "We are thrilled to have such an experienced strategist on our team in Kerstin Königer. It was quickly clear that she is exactly the right person for the job, both professionally and personally. Like us, Kerstin is on fire for the industry; she is open to new things and has an appetite for growth - a perfect combination. Welcome to the team!" 


Brands by Gorgeous Smiling Hotels

As an independent brand in the design midscale segment, Arthotel ANA developed within a very short time into a popular hotel brand with special services, features and locations in first-class city locations. Whether as a glamorous hotspot in downtown Leipzig or as a serviced apartment such as ANA Living by Arthotel ANA in Augsburg, Oberhausen or Stuttgart - at Arthotel ANA, comfort, state-of-the-art technology and stylish design that ensures well-being go hand in hand. This makes GSH 's concepts suitable for both existing conversions and new buildings. The serviced apartments of the ANA Living by Arthotel ANA brand, on the other hand, were designed for long-term guests. Similar to Arthotels ANA, the focus here is on services, furnishings and contemporary design in the midscale segment. In addition, the Arthotel ANA brand itself also acts as a franchisor.

As another brand, Rilano Hotels & Resorts stand for timeless elegance and style, high service quality and integration of the latest technologies. The name Rilano combines the best of three countries with a great tradition of hospitality: Italy as a symbol of lightness and joie de vivre, America as the country of origin of state-of-the-art technologies and high service standards, and domestic German roots symbolising reliability and quality.


About Gorgeous Smiling Hotels: 

As the holding company, GSH coordinates development, yield management, purchasing and sales as well as the marketing of the operating companies and all legal matters under one umbrella. Franchise partners of the GSH Group include global players such as InterContinental Hotels Group, Hilton and Wyndham, whose brands have been successfully adapted for the European market. Thus, the portfolio currently comprises around 40 leased operations and more than 20 management operations, ranging from budget hotels to serviced apartments and upscale star hotels.

The Group is expanding particularly strongly in Germany, Austria, Switzerland and the Netherlands - further expansion plans for Europe are already in place.


Press Contact Gorgeous Smiling Hotels: 

Michaela Rosien PR, Michaela Rosien, Sankt Anna Platz 1a, D-80538 Munich

T +49-173-29 177 92, e-mail,,